Go Auto Ads · Performance Report

Ri-Focus Campaign Performance Snapshot

Five creatives. Six weeks. One story about how Ri-Focus messaging is landing with dealer-network decision makers.

22 Apr → 3 Jun 20265 creatives analysedGA4 data source
Total Page Views
26,134
Across 5 campaigns
Active Users
12,621
Unique visitors
Avg. Engagement
26s
Per active user
/ri-focus/ Clicks
230
95 users engaged
Weekly trend

Traffic is steady — Ri-Focus deep engagement is rising

Overall site views hover around 5,200 per campaign. The signal to watch is the /ri-focus/ landing page: engaged clicks jumped 37% from the April launches to the May & June creatives.

Total views vs. Ri-Focus deep clicks

Left axis: total views · Right axis: /ri-focus/ page views

Engagement per user

Seconds spent · site-wide

Top Performer

Modern Dealer Financial Reporting for OEMs

Aired 03/06/26 · Ri-Focus

56
/ri-focus/ views
19
Engaged users
1.08%
Click-through

The CX Solutions creative pushed the highest volume of qualified traffic to /ri-focus/ — a 34% lift over the April average. Triangle infographic + benefit-led headline resonated with dealer-facing OEM audiences.

Modern Dealer Financial Reporting for OEMs
Creative gallery

Each creative, side by side

Same audience, same landing page — different hooks. Here's how the artwork stacked up.

Stop Manipulating Dealer Data
22/04/26
Op2ma

Stop Manipulating Dealer Data

5,306
Views
2,541
Users
41
/ri-focus/
Avg. 27s on siteop2ma.com
CX Solutions that Drive Dealer Change
29/04/26
Op2ma (Ri-Focus)

CX Solutions that Drive Dealer Change

5,179
Views
2,489
Users
24
/ri-focus/
Avg. 27s on siteop2ma.com/ri-focus
CX Solutions that Drive Dealer Change
20/05/26
Ri-focus

CX Solutions that Drive Dealer Change

5,242
Views
2,563
Users
55
/ri-focus/
Avg. 26s on siteop2ma.com/ri-focus
OEM Network Complexity
27/05/26
Ri-Focus

OEM Network Complexity

5,220
Views
2,517
Users
54
/ri-focus/
Avg. 26s on siteop2ma.com/ri-focus
Modern Dealer Financial Reporting for OEMs
03/06/26
Ri-Focus

Modern Dealer Financial Reporting for OEMs

5,187
Views
2,511
Users
56
/ri-focus/
Avg. 26s on siteop2ma.com/ri-focus
Creative DNA

Which creative did what best?

Radar scoring by three lenses — reach, deep engagement, and site stickiness.

Multi-dimensional performance

Ri-Focus funnel — cumulative

Site views → active users → /ri-focus/ landing views → engaged users

Deep dive

Ri-Focus landing page users are trending up

The May–June creatives more than doubled engaged users on the Ri-Focus landing page vs. the April CX Solutions ad.

What we learned

Three signals from the last six weeks

Ri-Focus branding is compounding

Creatives that lead with the Ri-Focus logo (rather than Op2ma parent) drove 2.1× more /ri-focus/ landing views on average.

Benefit-led headlines win clicks

"CX Solutions that drive dealer change" produced the strongest deep-engagement rate at 1.05% of total views.

Consistent reach floor

Every creative delivered 5,180–5,306 total views — a tight ±1% band, meaning creative is the lever, not spend.

Recommendations

Next-cycle plan

01
Double down on CX Solutions creative

Re-run the triangle-infographic ad with a Ri-Focus-first header. It's the proven top performer.

02
Retire the white-BG Op2ma variant

"Stop manipulating dealer data (WHITE BG)" delivered reach but only 0.77% deep clicks — swap for a dark-BG Ri-Focus variant.

03
Test Modern Dealer Financial as a lead-gen anchor

High views but shorter dwell — pair with a downloadable OEM finance report to convert curiosity into leads.